Instagram Changes: Why You Should Stop Freaking Out
Do the Instagram changes take effect now?
Change is inevitable, especially in digital marketing. We get comfortable with platforms, we grow to love them and then it changes! In case you missed it, Instagram announced last month that it was changing its algorithm. The new changes are suppose to “improve your experience”.
Here is the announcement:
This announcement caused a little bit of a panic (stop hyperventilating!). Rumors started to swirl that the Instagram changes were going to take effect. People freaked out and some got desperate! Some businesses posted photos urging people to “turn on post notification.”
All this caused Instagram to tweet the following:
The changes don’t take effect now. Instagram is still working on the new algorithm.
Why are people freaking out about the Instagram changes?
So why are people losing it? Instagram is owned by Facebook. So it is not surprising that Instagram is going to an algorithm feed like Facebook.No one really knows how the Instagram changes will impact them. People are losing their minds because of what happened when Facebook made its changes.
Data suggests Facebook’s algorithm change did not negatively impact its users. However, the same can’t be said for businesses. Facebook has made it nearly impossible for business to reach their audience without paying up.
Is the free ride over for Instagram users?
Instagram is already doing more and more advertising. At the end of the day, Instagram is a business and businesses need to make money. But there is good news!
Instagram may be owned by Facebook but it is not Facebook. Unlike Facebook, Instagram can’t differentiate between a creative community, small business or personal feed. So there is hope that you may not have to advertise to be seen.
What can I do to prepare for the new Instagram changes?
How many articles have you read about why your business needs to be on Instagram? With over 400 million users that’s a lot of content and noise. So how do you cut through the noise? The two words you need to remember are content and engagement.
Post great content your followers will like. It’s all about the quality of your content not the quantity. Think of it this way, if you wouldn’t like what you’re posting it then don’t post it.
Get your followers to interact with you and comment on posts. This will help with the engagement factor. Give them something to talk about by posting content they identify with and care about. Also, don’t forget to be social and make friends!
What are your thoughts on the Instagram changes? I would love to hear from you in the comments below.