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Do the Instagram changes take effect now?

Change is inevitable, especially in digital marketing. We get comfortable with platforms, we grow to love them and then it changes! In case you missed it, Instagram announced last month that it was changing its algorithm. The new changes are suppose to “improve your experience”.

Here is the announcement:

instagram update

This announcement caused a little bit of a panic (stop hyperventilating!). Rumors started to swirl that the Instagram changes were going to take effect. People freaked out and some got desperate! Some businesses posted photos urging people to “turn on post notification.”

All this caused Instagram to tweet the following:

instagram update

The changes don’t take effect now. Instagram is still working on the new algorithm.

instagram changes

Why are people freaking out about the Instagram changes?

So why are people losing it? Instagram is owned by Facebook. So it is not surprising that Instagram is going to an algorithm feed like Facebook.No one really knows how the Instagram changes will impact them. People are losing their minds because of what happened when Facebook made its changes.

Data suggests Facebook’s algorithm change did not negatively impact its users. However, the same can’t be said for businesses. Facebook has made it nearly impossible for business to reach their audience without paying up.

Is the free ride over for Instagram users?

Instagram is already doing more and more advertising. At the end of the day, Instagram is a business and businesses need to make money. But there is good news!

Instagram may be owned by Facebook but it is not Facebook. Unlike Facebook, Instagram can’t differentiate between a creative community, small business or personal feed. So there is hope that you may not have to advertise to be seen.

What can I do to prepare for the new Instagram changes?

How many articles have you read about why your business needs to be on Instagram? With over 400 million users that’s a lot of content and noise. So how do you cut through the noise? The two words you need to remember are content and engagement.

Post great content your followers will like. It’s all about the quality of your content not the quantity. Think of it this way, if you wouldn’t like what you’re posting it then don’t post it.

Get your followers to interact with you and comment on posts. This will help with the engagement factor. Give them something to talk about by posting content they identify with and care about. Also, don’t forget to be social and make friends!

Samantha

What are your thoughts on the Instagram changes? I would love to hear from you in the comments below.

You want to start a creative business, right? But, you have no clue where to start. Just thinking of figuring out the administrative hurdles gives you a headache. The process can be confusing at first and time consuming.

No worries, I’ve put together an easy checklist for you. Below are 7 steps to help you start a creative business. Now all you have to do is take that first step!start a creative business

1. Have a plan!

Businesses fail for many reasons but they have one thing in common. A failure to plan! Take the time to research your market and customer. It will help you figure out your startup costs, revenues and profits. Determine what your goals and objectives are and how you will achieve them. This will provide you with a roadmap to operate your business.

2. Pick a name and register it.

Choose a name that reflects your brand and what your business is about. Once you’ve settle on a name, you may need to register it. This applies if you’re not operating your business under your own name. You can register your business at the state or local level.  

3. Choose a business’s legal structure.

For tax and legal purposes you need to choose a business structure. Each one has it own tax and legal implications. Business structures include: sole proprietorship, partnership. limited liability company (LLC), corporation, s corporation and cooperative.

4. Register with the government.

An Employee Identification Number (EIN) is your business’ federal tax number. You need one if you have employees or your business is a partnership, LLC or corporation. You also need a resale license or seller’s permit. This allows you to collect state sales taxes.

5. Show me the money!

Without money you won’t be able to start a creative business. The money can be yours or borrowed from family, friends, investors or the bank. Also, get a separate bank account for your business. The IRS won’t be too happy if you use business funds for personal reasons.

6. Choose a location & set up shop.

Find a location or workspace to start your creative business.  Buy equipment, materials, insurance and any local permits/licenses you may need. Once you’ve completed this step, you can start creating!

 7. Get a website & get social.

All this won’t matter if no one knows your business exists. A website is essential to marketing and selling your creations. You can also use your website to collect emails. Email marketing is a great tool because it is highly targeted.

Social media is also a must have and it is free. You don’t have to be on all the social media platforms. Choose a few that is right for you and your business.

Samantha